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Title details for Social Media Playbook for Business by Tom Funk - Available

Social Media Playbook for Business

by Tom Funk
ebook
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This practical guide can help any business or organization make sense of the social media buzz and build a successful online community.
Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media.
This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.
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Publisher: Bloomsbury Publishing

Kindle Book

  • Release date: February 2, 2011

OverDrive Read

  • ISBN: 9780313386275
  • Release date: February 2, 2011

PDF ebook

  • ISBN: 9780313386275
  • File size: 1206 KB
  • Release date: February 2, 2011

Formats

Kindle Book
OverDrive Read
PDF ebook
Kindle restrictions

subjects

Business Computer Technology Nonfiction

Languages

English

This practical guide can help any business or organization make sense of the social media buzz and build a successful online community.
Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media.
This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.
Expand title description text
Business Computer Technology Nonfiction