Advanced
Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Title details for What Were They Thinking? by Robert McMath - Available

What Were They Thinking?

by Robert McMath
ebook
Read a sample Read a sample
Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center—a "Smithsonian for Stinkers," Business Week dubbed it.  There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.  Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.
In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned  from his long experience with clods and clunkers.  As People magazine put it "McMath knows his goods—and his uglies, too"—and here he shows you how to:
  Steer clear of the number one killer of new products  (page 129)
  Develop a marketing campaign based on a "Significant Point of Difference"  (page 183)
  Take advantage of eight  "Hot Buttons for Success in the Millennium"  (page 101)
  Keep out of the "Buy-This-If-You're-a-Loser School of Marketing"  (page 28)
  Combat "Corporate Alzheimer's"  (page 4)
and much more !

  • Creators

  • Publisher

  • Release date

    April 27, 2011

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9780307793645

    • EPUB ebook

      • ISBN: 9780307793645
      • File size: 3670 KB

  • Languages

    • English

  • Reviews

    Loading
    Loading

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English